Network Marketing | MLM Training Tip:"What A Prospect Really Wants to Know"

So what information does the prospect for your network marketing really want to know?

 Ah, there is the million-dollar question.

 In order for a prospect to make an immediate decision to:

     1. Say he wants to join your business,

     2. Say he doesn't want to join your business,

     3. Or, to maybe have a question or two,

 You must answer three basic questions.

 That's it!

 At this point in your career, your prospect only
 wants the answers to three basic questions.

 If you answer these three questions, your prospect will
 have enough information to make a decision.

 And if the decision is to join your business, all
 of those other facts, figures, and information
 can be learned later on in training.

     ==> Simple, yes?

 So let's take a look at question #1.

 Question #1:

    "What kind of business are you in?"

 Would you ever join a business if you didn't know
 what kind of business it was?

 Of course not.

 And if you were confused or unclear about what type
 of business you were asked to join, you still
 wouldn't join.

 We must be perfectly clear what type of business
 we are in or our prospects will delay their decision
 because we didn't answer this question clearly.

 I bet you have heard your prospect say:

     "I got to think it over."

 So what type of business are you in?

 Insurance? Sport fishing? Farming? Mechanical
 repair? Circus performing? Soldier of fortune?
 Landscaping? Nuclear medicine? Shoe repair?

 Your prospect wants to know.

A buddy of mine was in Sweden about 10 years ago
when he asked a  networker:

     "What type of business are you in?"

 He replied:

      "I am in the global search for entrepreneurial
       talent, for time freedom and financial freedom,
       whereby they can enhance their efforts through
       multiple streams of residual income, thereby
       improving their lifestyle . . ."

 Well, you get the idea.

 No wonder this networker was having a hard time
 sponsoring. The prospects had no idea what kind
 of business he was offering!

 How do you describe your business?

 Do you say:

      "I am a distributor with the Wonderful
       Company, from the Wonderful City, started in
       the wonderful year of 1991 by Mr. Wonderful
       who is a wonderful, wonderful family man,
       and we have wonderful products, wonderful
       employees, wonderful shipping, wonderful
       uplines, wonderful blah, blah, blah . . ."

 Or do you say:

       "I am in the skin care business."

 (And the prospect thinks you make bandages for
 cuts, or maybe you do skin grafts.)

       "I am in the health and wellness business."

 (And the prospect thinks that you change bed pans
 at the local nursing home.)

       "I am in the financial services industry."

 (And the prospect thinks that you are a bank
 teller.)

 If you don't know how to describe your business,
 here is an easy way that should help.

      "Which means."

 When you describe your business, you should use
 the "which means" words to connect your business
 to one of your products or services. This helps
 the prospect understand exactly what you do in
 your business.

 Want an example?

 Try this:

      "I am in the skin care business which means
       that we have this wonderful moisturizer that
       makes your skin look 20 years younger in
       only 45 seconds a day."

      "I am in the health and wellness business
       which means that we have a 10-in-One Chewable
       Vitamin & Mineral Formula which tastes delicious!

       It's 10 powerful formulas in one!

1. Multi-Vitamin & Mineral Formula with Essential Daily Value Nutrients
2. Cardiovascular Formula* for a Healthy Heart!
3. Anti-Stress Formula* for today's Hectic Lifestyles!
4. Super-Antioxidant Formula* with Age-Defying Nutrients!
5. Immune Enhancer Formula* to Defend Your Body at the Cellular Level!
6. Memory and Mood Enhancing Formula* with proven "Feel Good" Neuro-Nutrients
7. Energizer Formula* naturally, with No Harsh Stimulants!
8. Digestive Aid Formula* with Pure Aloe Concentrate!
9. Bone & Joint Formula* with Sulfur-Rich MSM!
10. Vision Support Formula* with the Powerful Benefits of Lutein and More!

        Or if you are in the financial services industry you might say;
   
 "I am in the financial services industry
       which means that we help families lower
       their mortgage, credit card, and car
       payments so that they have more money for
       fun things and retirement."

 See the difference? Now your prospect knows
 exactly what kind of business you are in.

 Don't forget those magic words, "which means," as
 they will guide you to a better description of
 the type of business you are in.

 ==> Now for question #2.

I will see you in a few days.

So be looking for my next article on this subject in a few days where I'll share with you  the second question the prospect needs to know to make an IMMEDIATE decision to join your business.

It is going to be easy :)

Until then...  Happy prospecting!