Are you impressed with
people showing you checks, account snapshots or telling you how many people would pay them big bucks for advice?
If so,
you’re in for a lot of network marketing disappointments.
Here’s why…
Gurus and the 'get-rich-quick' crowd love
to use those things to distract their readers from something – usually something big and important. Like a hunter distracts his
prey with a lure, they hope you don't notice obvious holes in logic and contradictions.
Here’s a prime example I recently stumbled
on…
I heard about a lady that claims that she charges $1,500 an hour for coaching but that she just doesn’t have the time
to do very much of it. That didn’t seem right.
I pulled out a calculator and crunched a few numbers...
Here’s what
I found:
Coaching just 8 hours a day would net her $12,000 a day. Doing that for just 5 days a week would net $60,000 a
week or $270,000 a month. That's more than she actually claims to make! Let’s be real, that’s not exactly a grueling schedule is
it? So why not?
By itself this might just make you go "hmmm." But the fact that she also claims to have thousands of
people just waiting to shell out the cold cash for her advice should serve as a signal that the hunter is nearby.
Here’s a
different angle...
There are people that talk about how stupid it is to contact your warm market or that only idiots buy
leads. On the surface that might make sense to some – especially if you’ve called leads without much luck.
However, the
solution may actually be a trap…
Generating your own leads sounds like it would make sense. In many ways it does. There
is an element of truth that self-generated leads are better quality. But, it’s very misleading.
Generating
your own leads
has a much larger learning curve than even calling leads or prospecting
your warm market. Over 90% who advertise or attempt to
generate their own leads never generate over 5 requests! Most spend a
lot of money or a lot of time only to end in the same place
they started. And those that do generate requests learn real quickly
that they aren’t all real prospects.
When you look
below the surface you’ll see that what’s actually being taught is that
you promote the guru’s product or service. Again, not
a bad idea by itself - until you find everyone doing it, the same way,
in the same place! That’s like starting a Chinese Restaurant
in a strip mall filled only with Chinese Restaurants!
The real master key to success in network marketing is in learning how to communicate with prospects. You MUST understand what emotions and triggers come into play and when. Humans are not
simple creatures – so it’s not a simple answer – but it’s not a difficult one either – provided you are able to learn and stay
dedicated enough to get through the learning curve.
That’s not something most people will do. Yet that’s precisely what
gives network-marketing value! If anyone could (and would) do it, what would it really be worth? About the same as flushing a
toilet!
Network marketing companies will pay you for your ability to generate sales. Not for videos you post to YouTube. Not
for Tweets, blog posts, Squidoo Pages, Linkedin connections – nothing else except sales. So build your skills, become the leader
and stop competing with the hordes of followers.
So do the math, use a little logic - you’ll save yourself some dough and
be one step closer to true success.
Click here now to connect with a Team of Certified Home Based Business Consultants who will work with you up close and personally DAILY until you achieve the success you deserve in network marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment