"What Microsoft, McDonalds & General Motors Know That You Don't . . ."

Just a short time ago Facebook asked one of my mentors to be part of a focus group on advertising.

While Facebook was trying to get information that would help them deliver more effective ads, the theme was very evident... getting results from ads is getting harder.

Martin Lindstrom author of “Buyology” says that most of the advertising out there is ineffective. And he should know, being a part of the largest nero-marketing study in history.

Brain scans on over 2000 volunteers prove that why we buy something isn’t usually for the reason we think it is.

Of course this isn’t anything new to marketing professionals. In fact, that’s why even huge companies like MicroSoft, McDonald’s and Pepsi are desperately trying to find alternatives to mass marketing.

Ads are just not working anymore.

This is great news IF you are in network marketing!

Why?

Because network marketing companies are designed to largely bypass the traditional advertising model.

Network marketing is about individual relationships - the duplication of small effective efforts.



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This is why you shouldn’t pay attention to anyone telling you that mass advertising - just getting your message in front of more people - is some kind of secret weapon for growth.

In network marketing it really never was.

Network marketing is about thinking small.

This should come as a huge relief to anyone who thought that they couldn’t build a network marketing business because they didn’t have enough money to promote it.

The key to success in network marketing comes down to the same principle difference between selling painkillers and vitamins.

In the retail world, the sale of painkillers increased by over 600% between 1997 and 2005. Vitamins are estimated to have grown by 12.8% and 71% for this same period. And total sales for pain killers is much larger than the total sales of vitamins.

The reasons for this are many but it’s safe to say that people are much more interested in getting rid of a pain they already have, then they are in preventing one they might have in the future.

For example... Like being able to eliminate having THE PAIN OF  HAVING to buy 10 different supplements to address their health goals and instead just take The 10-In-One Chewable All-Natural Nutritional Supplement by GBG that saves people over $125 monthly AND delivers much better results.

This is a valuable marketing lesson as well.

If you’ve ever felt like an underdog surrounded by wolves because you can’t afford mass marketing, build a web site or get traffic to your blog I have good news!

Even if you could afford it, you’d just be wasting your money.

Let me show you how to use what you already have to find more interested prospects and sign up more business builders.