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Monday, February 29, 2016

"The Top 5 Reasons Why The 9-5 Job No Longer Makes Sense"

5 Reasons Why The 9-5 Job No Longer Makes Sense



Why are companies increasingly relying on contingent workers, and why are workers so eager to make the change? Just what is it about the 9-to-5 workday that isn’t working anymore?
Here are 5 reasons why the 9-5 job no longer makes sense.

1) It’s Misguided

Part of the problem with the 8-hour-day model is that while many employers view it as a floor, it was originally intended to be a ceiling.
The 8-hour day, synonymous with the 40-hour workweek, finds its roots in the American organized labor movement.
That’s right: we only have weekends because of unions. Beginning in the late 1800s, in response to shifts as long as 12 or 14 hours, American workers began demanding a schedule similar to that espoused by Welsh social reformer Robert Owen: 8 hours labor, 8 hours rest and 8 hours recreation.
That demand was met with heated debate by both politicians and industrialists.
Over the next several decades, union workers sweated (and bled) in an effort to turn the tide. In 1869, those efforts bore fruit, when President Ulysses Grant passed the National Eight Hour Law Proclamation, granting the 8-hour day to all government employees.
Then in 1898, United Mine Workers made private-sector history, when they won the battle for an 8-hour day in a series of back-to-back strikes. Finally, in 1914, Henry Ford — recognizing the productivity gains to be made — voluntarily instituted the 8-hour day for all workers at his company, and the rest of the world followed suit.
(Though it should be noted that Henry Ford was otherwise no friend to organized labor. In 1932, he would oversee one of the worst acts of anti-union violence in American history, ordering his security officers to open fire on a crowd of striking workers in an event known today as the Ford Massacre.)
The point of this history lesson is that the 8-hour day wasn’t established because it was the most efficient length for a shift. It was established as an upper limit, like a reverse version of the minimum wage.
It was an agreed-upon threshold that said, “If you cross this line, you’re exploiting your workers.”
But here’s the key point: most workers are paid more than the minimum wage, because most companies are sane enough to realize that stopping just shy of exploitation is a terrible way to go about business. So why should the length of a shift be any different?

2) It’s Inefficient


Have you ever reached 3 in the afternoon and felt like you’re no longer getting anything done? There’s a reason for that. Studies show that worker productivity starts to decline above 30 hours a week, slows to a crawl at 40, and stops dead at 55.
They also show that the most efficient amount of time to work is just under an hour, accompanied by 20-minute breaks.

Note: THE WISEST THING TO DO IS TO FIND A BUSINESS MODEL THAT'LL PAY YOU FULL TIME MONEY FOR PART TIME INVESTMENT !
The 9-to-5 does not encourage these habits. It wrongly conflates butt-in-chair time with getting things done — something we all know isn’t actually true.

3) It Punishes Workers for Sincere Effort

It is a statistical fact that workers today create more profits for their companies on an individual basis than the workers of yesteryear. Thanks in part to advancing technology, worker productivity has risen almost 80% since 1973.
Yet employees haven’t been given a piece of that increasingly-large pie. Instead, they’ve been treated to stagnant wages, decreased benefits and slashed retirement plans.
Why, then, should a salaried worker on a 9-to-5 schedule bother to go the extra mile?
If they’ll be paid either way, and know their extra efforts won’t be rewarded, what incentive do they have to give anything more than the absolute minimum?
In today’s economy, an inflexible schedule decouples pay from performance. Rather than creating an environment that fosters the smartest, most efficient efforts, it encourages doing the least amount of work for the most amount of time. It punishes those who strive to do better, and rewards those who run out the clock.

4) It Treats All Work as Equal

I once knew someone who worked as a ride operator at an amusement park, and was surprised to learn that park policy mandated employees switch between rides once every 45 minutes, take breaks every 2 hours and not work more than 8 hours in a day.
Why? Because the park had run studies and discovered these were the optimal intervals for maximum employee attentiveness, and therefore guest safety.
What they knew, and what more businesses are learning every day, is that not all forms of work are created equal. Operating a roller-coaster is a much different exercise than sweating in a coal mine, flipping burgers or collating spreadsheets.
They’re all vastly different activities, require varying levels of physical and mental effort and produce different levels of fatigue over time.
That’s probably why more companies like Best Buy are exploring goal-based scheduling, which stipulates that salaried employees can come and go whenever they like, so long as they get the job done. These companies recognize that a one-size-fits-all approach doesn’t work, and a rigid 9-to-5 simply doesn’t make sense.

The truth is IF TRUE FINANCIAL Independence is YOUR GOAL, it'll NEVER happen as long as you ONLY help someone else build THEIR Dream & You spend NO TIME BUILDING YOUR DREAM

5) It’s Not Flexible Enough

Numerous surveys have shown that flexibility and a proper work-life balance are consistently ranked among employees’ top desires. This is particularly true of millennials, who report they’ll even take less pay or relocate to achieve it.
The benefits of a reasonable flex-time policy are well known: workers with increased freedom are happier, healthier and more productive. As a result, more workplaces are adopting such policies every year. Companies like VRM also place importance on a healthy work-life balance that feels rewarding for their employees.
Keeping employees engaged through volunteer work not only allows employees to switch up the pace from the grueling 9-5 office time – but also fosters positive team spirit. As modern life grows increasingly busy and the needs of business expand beyond daytime hours, the 9-to-5 just isn’t agile enough to keep up.

The Workday Isn’t Working Anymore


For these reasons and more, a growing number of employers and employees have simply realized that a monotonous, inflexible daytime slab of a schedule is detrimental to everyone involved. It’s no surprise, then, that the strict 9-to-5 schedule is on the way out — and frankly, good riddance.

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What’s your take on the 9-5 job? Leave a comment below.
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Saturday, February 27, 2016

"Will The Internet Kill Network Marketing?"

"Will The Internet Kill Network Marketing?"

There have been a lot of predictions made about network marketing.
One presented frequently over the past 10 or 12 years is that the Internet will kill off network marketing.
Those that make this claim say that today a simple search will find you any product you want direct from the source. So who actually needs network marketing?
The Internet has certainly been a force for change.
However, reality is that the network marketing industry added over 5 million people to it’s ranks from 2000 to 2009 - that’s in the USA alone!
Yet people are still predicting that the Internet will kill network marketing. And it’s worth looking at because so many people are being told that in order to succeed they need to put their business online.
This can lead to a lot of misconceptions... because most people believe this means promoting your business online - advertising essentially.
But that’s not focusing on the strength of network marketing.
Let me explain...
If you advertise, the Internet puts everyone in the same venue. For example, someone in Singapore can easily compete online with someone in New York City... and we the people seeing the ads or sites have no way of being able to tell the difference.
What’s growing out of the Internet boom is a trust vacuum. The basically means that people are finding it harder to know whom they can trust. And don’t we even make a jokes about how credible something is by saying we found it online?
You see, ultimately it’s trust that will keep network marketing relevant and a viable business choice for both companies and home business entrepreneurs.
Because here’s the deal... technology isn’t going backwards! There are going to be more and more ways that businesses will seek to market to you. Every major online service is only there to provide advertising space. That’s what pays the bills.
When you consider that today's iPod has twice the computation power of a 1980’s supercomputer... it’s not hard to imagine a world where marketers are able to track your movement and actions as well in real life as they do online.
This means that the future will bring an ever increasing flood of advertising messages. And we as consumers will continue to get better at ignoring them. Which is where network marketing comes in.
A personal relationship - the kind that we mentioned in tip one - is they key to bypassing the advertising background noise. Technology can do a lot of very cool things... but it doesn’t provide trusted human connection.
In 2009 survey of 25,000 Internet users from 50 countries showed that 90% of said they  trust recommendations from people they know while only 33% said they trust ads they see online.
Since the dawn of time we have depended on advice and guidance from people we trust. 

Behavioral psychologists call this a shortcut. We can’t pay attention to everything and we don’t have the time and energy to research every buying decision we make. So we depend on those we trust to help us.
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Thursday, February 25, 2016

A ’Caveman Simple Way’ to Run INSANELY Profitable “Ads” on Social Media WITHOUT Advertising

There’s a term in the advertising world used to refer to someone who’s learned to ignore ads on websites and social media to the point where their brain literally refuses to see, acknowledge or process information in banner ads.
The term is “banner blindness.”
It’s the one type of blindness we are all grateful to develop, even those of us who are Internet advertisers. After all, marketers are people too and we don’t want to be distracted or interrupted either.

With that said, the uphill battle banner advertisers deal with is pretty interesting…
For example, on this heat map study tracking eye movement of Facebook users, you’ll notice that the majority of users pretty much ignore the “Right Hand Side” ads:

(Source: DigitalGrowth.com)
Another eye tracking study tracked eye movement for a news site (similar to a blog) and notice how the banner on the left is completely ignored, relative to the content in the middle:

Over the years, mentors of mine taught us about ‘banner blindness’ and conveyed the importance of doing whatever you could to snap website visitors out of that state of ‘blindness’ and to notice your ad.
Even if you had good ad copy, it wouldn’t really matter unless you could ‘break the blindness’ issue and literally attract eyeballs.
For that reason, a couple years ago, we experimented with the most obnoxiously colorful and seizure-inducing flashing ads, but the effort always seemed futile, because even if you got someone to notice your ad… it was only a matter of time before the audience of a website, as a collective, added your obnoxious ad to the brain file of ‘things to ignore.’
And so we’d restart the “creative process” and produce an even more obnoxious ad.
With this type of traffic generation, I wasn’t too excited about marketing, believe it or not, because the game was less about influence and more about being the “loudest” ad on the website and if you know my personality, I’m not a loud guy.
So for years, I kinda went on a traffic hiatus and let my business partner and team handle the traffic part of our business while I focused on conversions, copywriting and offers.
Now fast forward to today…

How I Turned $20 Into $141,246.00 in Sales by Pushing This Little Blue Button…

As many of our members know, last year I purchased 100% of my No Excuses & SEO Networker business from my former partner and then merged all my business assets with Elite Marketing Pro, to the benefit of our community.
Having the opportunity to be a significant share holder of THE marketing system and community, where I got my start as an Internet marketer in 2006, was quite literally a dream come true. But this dream also came with responsibility and as Chief Marketing Officer of EMP, I needed to re-engage with the world of traffic, as it is the life’s blood of any online business.
So as I did my research into all viable traffic sources, I did find many awesome traffic strategies which included PPV, YouTube (free & paid), Instagram, Twitter PPC, and many others.
However, the one traffic source most dominant in the minds and businesses of the most successful marketers today was in fact Facebook, but I didn’t really know how to approach it.
For years, I had spent $20 here and there boosting the occasional post on my Fanpage, but had no idea what to do beyond that.
However earlier this year, I wrote a blog post about my experience at a network marketing event I went to in Vegas and boosted it for $20 on Feb 28th targeting an MLM audience. That day, I had also landed in Orlando for one of our EMP Acceleration Mentorship Workshops.
I didn’t think I would make much if any money from it, even though I did offer an opportunity to join my AMF Bootcamp newsletter at the end of the post. But I thought the post was way too long and didn’t think people would be likely to read that far — especially if they are reading on their smartphones. (Boy was I wrong!)
All I wanted to do, is to simply share the content with as many people as possible, provide value to people in the network marketing space and maybe a couple folks would opt into the AMF Bootcamp newsletter.
The first day, I got some pretty good interaction on it and said to myself, “Wow! People seem to be digging the content,” so I boosted it again and again every 24 hour period. I had previously never made a sale (or at least not that I knew of or could track) from a boosted post, so I didn’t expect things to be any different.
For me, it was simply a vanity thing, seeing people enjoy, share and comment on what I had written.
Fortunately, the EMP system does allow our affiliates to share any page on our EMP domain, including EMP blog posts, using affiliate tracking, so I did do that just in case, but I still was not expecting any sales.
However, I started noticing commission notifications on my EMP account starting to come in and happening more frequently. I was like, “Well that’s kinda cool. The EMP system must be closing some old leads,” which happens all the time, so I didn’t think anything of it.
(HELLO!!! McFly!!! Anyone home!?!)
Incredibly, for the first 48 hours, it hadn’t occurred to me that the sales in my EMP account were as a result of my boosted post. Then on the 3rd & last day of the Acceleration Workshop, after watching Kate McShea do some FB Ads training for our workshop attendees, the light bulb went off in my head!
“Could it be?!?”
“THIS boosted post…

… was making me money!”
But I wanted to verify, so I went into my backoffice under the “My Prospects” area and noticed that there was a flood of new leads that had come in over the past 3 days into my EMP account and the data showed that they had all opted in to AMF list, after visiting my boosted blog post.
Now realizing what was happening, yet without any formal Facebook Ads training, I simply continued to boost the blog post so it could be shared with as many people as possible.
After about 5 days, I had spent a total of $200, was generating up to 100 leads per day and had already made over $2,000 in commissions with my EMP account.

Damn! Let’s Pour Some Gasoline on It!

While still not knowing quite how I did it, I didn’t want to let this “honey hole” pass me by so I just ramped up my ad spend on the boosted posts from $20 per day to $100 per day and then at one point to $300 per day. (I don’t recommend you be quite this aggressive with a new FB account.)
From Feb 28th thru March 31st, I spent a total of $2,997.99 and I had generated over $21,212.50 in sales! That’s an ROI of 607% in just 1 Month.
All because of this little blue button:
But that’s not all!
Over the next 6 months, through continued advertising of about $50 per day (total ad spend of $9,524.90) and the compounding effect of the EMP Follow-Up system including 1-on-1 mentorship provided by our Ignition Coaches and the support from our community, the new customers I generated through that ad, would pretty soon upgrade into our higher ticket coaching programs resulting in $141,246.00 in total sales.
Let me say that again…
$9,524.90 in ad spend over 6 Months, resulting in $141,246.00 in sales! An ROI of 1381%.

But Enough About My Results! It’s Your Turn!

It’s safe to say that once again, I was pretty stoked about traffic and I made it my mission to dissect what I had done here, not only for myself but for the betterment of our community.
Now throughout this process, I’ve been sharing with our community what I’ve been doing here and there. But in the coming days, we are finally going to unleash the most comprehensive & bad ass traffic training we’ve ever done, based on the secret sauce I discovered AND featuring the best traffic experts available anywhere! (Can’t tell you their names yet, but it’s BIG!)
For now though, I want to breakdown the principles which made my boosted post work and how you can experiment with your own versions of these ads to sell whatever you want.

Principle #1 – Location, Location, Location!


Remember what I said about “banner blindness” earlier? Well, principle #1 is all about NOT having your ads placed in the traditional banner locations on ANY website. 
Instead, your calls to action should actually be in the middle of the page – PERIOD!
Whether it’s a blog, Facebook or any other site, the prime real estate is right smack in the middle. I’m not saying that side bar banner ads don’t work, because they certainly can.
What I’m saying is that you’ll get tons more traffic if you can put your “ads” in the middle of the page, because that is where most of a reader’s attention is focused on.
How is that done you may ask?

Principle #2 – People Hate Ads, So Don’t Tell Them It’s an Ad!


In recent years, Facebook has allows advertisers to place ads in the News Feed, to the dismay and annoyance of Facebook users!
There was a time when my former business partners use to take the obnoxious ad approach and apply it to the News Feed driving people to a capture page and it worked for a little while, but unfortunately Facebook got some blow back so they came up with a system, which basically allows users to complain about your ads even if you weren’t necessarily doing anything wrong.
News Feed ads became a “catch 22.” Facebook wanted you to buy ads, but they didn’t want your ads to be perceived as advertising by it’s users.
Um…what?! You want to sell me ads, but you don’t want me to post actual ads?!?
Basically, Facebook and it’s users are forcing us to deploy an old ad strategy, which has existed for over 100 years in Magazines but is only now catching fire online.
It’s the rebirth of the ‘Advertorial.’ You know, the article in the magazine which isn’t really an article, but a clever way of engaging you with content and lead you towards a product sale.

(Universal Media Syndicate ad in local newspaper)
In the online marketing world, this is also referred to as ‘content marketing’ or ‘native advertising.’
I like to use the term ‘native advertising’ because the ‘native’ literally means that it belongs there!
You see on Facebook, people are accustomed to having their friends and business colleagues share interesting articles, videos and other content. That type of stuff belongs in the News Feed and your goal in using Principle #2 is to make your ad not look like an ad.
In fact, all principles of traditional ad copy go out the window in this case.
What you should be doing when advertising on Facebook is leading/sharing valuable content, which your target audience would likely be interested in and let the content do the selling for you. That’s why my blog post earlier this year performed so well – people didn’t perceive it as an advertisement.
It was just great content they enjoyed reading and learning from.
In terms of medium, some folks use video, but I’ll leave it to the Kate McSheas and Michelle Pescosolidos of the world to teach you about that type of native ad.
The medium that’s worked for me has been a written blog post.

Principle #3 – Content is King and People Still Hate Ads


Now just because you got someone to click on your News Feed ad, doesn’t mean it’s time to hammer them with a sales pitch. In fact, just because they left Facebook and are on your website, doesn’t mean they won’t go back and file a complaint against your ad.
Which is why, for the most part, we don’t recommend leading people to capture pages from your News Feed ads, unless you really know what you’re doing.
We recommend leading with content, like I did with my blog post. And your goal in writing that content is to totally OVER DELIVER with value!
That’s Principle #3 – if your content rocks, people will want more, which leads us to…

Principle #4 – Be a Leader


You’ll notice that we have banner ads in the sidebar of the EMP blog, but that’s there just to cover our bases. The majority of people that opt into our newsletter on our blog, do so through the blog post itself.
What I do, is I make an offer for more in depth training and provide a link for them to opt into my AMF or EMP newsletter.
In essence, it’s simply a continuation of what people already want to do when you provide them value. They’ll naturally want more value and now that you’ve gotten their trust and established your credibility, asking for their name and email is no big deal and they happily hand it over!
So all you need to do is BE A LEADER and tell them what you want them to do next and what benefit they can reap from that action.
The rest of the process simply involves what we’ve always taught at Elite Marketing Pro:
  1. Offer value in exchange for their information
  2. Make an Offer after optin for something even more valuable
  3. Automatically follow-up via email to deliver more value and make and make the offer again
  4. When they buy your offer, OVER DELIVER on the product and if possible, make another irresistible offer
  5. If they buy 2nd offer, OVER DELIVER on that and if possible, make another offer
  6. … well … you get the idea!
OH… and retarget people that didn’t opt into your newsletter, so you can bring them back!
If you are new online marketing and advertising, then I’ve got good news:
You actually don’t have to worry about the VAST majority of this process, because here at Elite Marketing Pro, we provide you with ready-made offers to promote, so you can earn while you learn. 
We also handle the follow-up and continuous over-delivery of value to maximize your conversions and ROI.
And, if at any point you want to create your own offers and graduate from our system, we’ll help you do that too! But we’ve got you covered in the meantime.
So we basically handle steps 2 through 6 of the above process.
All YOU need to be concerned with is step 1:

Offer value in exchange for contact information

As you learned above, the best way to collect contact information isn’t through obnoxious ads, sleazy capture pages, or banners that everyone’s blind to anyway, but through leading with valuable content using native-style advertising (much like this blog post you’re reading now).
Now…
Yes, this does mean you’ll do some writing.
No, you don’t need to be a “natural” writer or have impeccable grammar (…far from it, in fact).
But the question you really really need to ask is…
“Is writing valuable, content-based advertising worth the extra effort?”
Well, remember the post I mentioned earlier, the one where I wrote about my experience at a network marketing event? It took around 4 dedicated hours to write, and recall that it generated a 1,381% ROI for me over the next 6 months—which is certainty better than any mutual fund, interest rate, or even ponzi scheme promise I’m aware of. ;-)
Don’t get me wrong, I’m not saying you’ll necessarily hit it outta of the park on your first swing.
However, you can learn our exact process for quickly crafting high-converting content right now in this 100% free video.
(See, told you offering value works!!)
You can use this methodology to promote absolutely ANYTHING you want, from affiliate offers to organic, non-GMO zebra chow.
But if you really want to learn about the power of the Elite Marketing Pro system, I suggest paying close attention to the entire presentation—taught by my good friend and business partner Tim Erway—because we pay hefty commissions to everyone that promotes our products.
And just as I made $141,246.00 in sales in just 6 months, your sales can compound over the next couple months too, as YOUR customers decide they want to become a part of our exclusive mentorship opportunities, offered exclusively via EMP. 
Essentially, we’ll get those folks upgraded for you while YOU sit back and earn passive commissions.
And of course, we love our members because without you, our system, community and opportunity would not exist and there would be a massive void in our industry.
So thank you!
Another Great Article for Your Reading Pleasure is: 

"How to Avoid Getting Overwhelmed When Starting An Online Business" (It’s Free!)

Hope you enjoyed the traffic training. More to come!










PPS: If You Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is the FREE Course you Should Get –Network Marketing Training Course
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                                                      This article was reprinted by permission from: Ferny Ceballos