How To Sell On Amazon
I’ve revealed many of these steps and process already in a previous blog post, called “
20 Tips For Successful Selling On Amazon“.
There’s many logistical steps that are challenging to explain in a
blog post, which is why I recommend investing in
a quality training program such as "
The FBA Headstart Program" .
However, I’ll outline the primary steps below.
1. Decide On A Niche And Product To Sell
The process that I’ve learned from
The FBA Headstart Program is to find “private label products” and sell them.
To do this, you first need to identify the right niche and market you want to pursue.
You need to ensure that there is a DEMAND and MARKET for whatever it is that you want to sell.
One of the ways to do this is to search around on Amazon,
specifically the Amazon Bestseller List.
This will give you an idea of
what is selling and what is hot.
There’s a certain criteria that is important to follow when deciding.
It’s a challenge to explain all of it in a blog post, but some of that
criteria is ensuring the product has good profit margins, isn’t too big
or heavy, can be sold for over $10, and doesn’t have too much
competition.
THIS BLOG POST will explain.
2. Find A Supplier To Manufacture Your Product
Once you’ve decided on your product, you then need to find a supplier.
The process of
private labeling a product means that you’re finding a
supplier that is ALREADY MAKING the product that you want to sell.
They’re already making and manufacturing it, and you’re going to place
your own label and packaging on it.
So for example, let’s say you want to sell a Yoga Mat.
You’d then do a search on
Alibaba or
Google
and find suppliers that are making yoga mats. You’d then contact them
and ask them a series of questions, to see if you’re a right fit.
If
you’re a right fit, then you’ll order the yoga mats from them and have
them put on your own label or packaging on the product. Make sense?
Of course, every supplier makes different types of yoga mats. So
you’d find one that you like, is high quality, is different from what is
already out there, and can possibly even be customized (put your logo
on it).
This part of the process is perhaps one of the most challenging
parts, as there’s many logistics to it, depending if you’re
sourcing from China or the United States.
There’s a series of questions you’ll want to ask the potential
suppliers, such as the cost of X # of units, minimum order quantity, the
quality of the product, how long it’ll take to make, shipping costs,
etc…
3. Get Your Packaging And Labeling Created
Once you decide on the supplier, you’ll need to get packaging and labeling done. I used the website
99Designs
for mine and paid about $500.
The package/label must meet the criteria from your supplier.
For example, I am selling a supplement on Amazon and I’m limited in
what claims I can make.
Every claim I make must be approved by my
supplier and I have to provide a study/factual data to back up any claim
made.
4. Set Up Your Amazon Product Listing
While you’re waiting for your product to be manufactured, you can set up your Amazon product listing.
You’ll want to
ensure you have high quality graphics and product images. You’ll also
want to make sure that your listing is keyword optimized, contains
benefits, a well-written product description, and possibly even bonuses.
The better listing you have, the more sales you’ll get. You want to
find ways to differentiate your product from the others and really sell
it well.
5. Ship Your Inventory To Amazon FBA
In Amazon Seller Central, you can create a “Shipping Order” which
will indicate the locations of the Amazon Fulfillment Centres that
Amazon wants you to send your inventory to.
Amazon requires you to ship your inventory to multiple locations
across the United States, so that they can have your inventory spread
out and be able to quickly deliver your products to the customers.
If you’re shipping from China, then you have the options of boat or
plane. Plane is much faster, but is more expensive. You can ship via
boat, however it’ll take longer and you need to ship it to a dock that
will receive it and have it go through customs first, then forward it to
the Amazon Fulfillment Centre.
6. Launch Your Product
Once your inventory is in, it’s time to launch your product to get it ranked and selling.
A successful launch requires getting a large number of sales (in a
short period of time), as well as getting a lot of Amazon reviews in a
short period of time. The shorter time-frame you get these things, the
higher boost you’ll get in the Amazon search engine for your keyword.
There’s so many
strategies for launching and selling your product, but some that I’ve used are:
- Giving away product to friends/family for $2 in exchange for honest review
- Giving away product on coupon code websites for $2 and various services for honest reviews
- Amazon Ads
- Build a Facebook fan page in related niche, launch it to fans
- Use Facebook Ads to target specific niche
These are the strategies I’ve used initially, but I’ve now expanded
to many others and I’m building long-term sources of traffic to my
product.
7. Build A Brand Presence
Selling on Amazon isn’t a “gimmick” or short-term way of making money. It’s a long-term, real, sustainable business.
As a result, you want to build a brand.
I’ve built a website for my products and expanded my brand. I’ve built social media accounts too.
I use
blogging, YouTube, and every channel that I can to
create content and build a legitimate brand around my products.
Once your product is selling, you want to expand your product line.
You want to release more related products so you can cross-promote
them, launch them to your list, and build a big brand!
Want More Amazon Training?
If you want more training on
how to sell on Amazon, then
subscribe here to get updates of what I’ll be releasing.
I’ve seen a lot of potential with this business model and plan on
giving more regular updates on the results that I’m getting on Amazon,
being transparent and open with my subscribers.
If you’re interested in investing programs such as"
The FBA Headstart Program" or "
The Complete Amazon Marketing System" that'll be a VERY wise move!
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