How to KNOW When to Lead With The Product or Business Opportunity First In MLM?

In today’s training I answer the age-old question, “Should you lead with your network marketing company’s product, or should you lead with the opportunity?”  

In a future the video I'm going to give you my thoughts on this subject and go over the different scenarios of where you may want to consider each.

So make sure to keep an eye out for that... 

In my opinion, whether you should lead with your company’s product or opportunity depends on a couple of different things. 

The first thing it depends on is the prospect that you’re talking with. 

If I’m talking to somebody that I know is more entrepreneurial and business minded I will usually lead with the opportunity.  

Maybe they’re already a traditional business owner, maybe they’re what I like to call an “A player”, or just somebody that is already very successful in life.  I’m sure you can picture who these people are that you know.

I lead with the opportunity with those people because from my experience, I know that they’re going to be more likely to see the opportunity.  Generally speaking those types of people are more open and less skeptical.  

In most cases, that’s exactly what got them to where they are today.  

If I’m talking to somebody that isn’t very entrepreneurial or business-minded, I usually lead with the product first.  I’ll also lead with the product if I have someone that has a background or interests that would be aligned with one of the products I’m marketing.  

NOTE: Click here to see a great example of a site I use when I'm leading with the product to a prospect.

For example, if you are marketing some sort of a weight loss product and you know a personal trainer, leading with one of your products would be a very natural conversation to have.  

That’s not to say that the product isn’t important in both scenarios, it is. 
However, depending on the person that I’m talking to, that’s going to determine which of the two approaches I use.  
I've been teaching a simple , effective, proven way to be prepared to have either conversation depending on the prospect since 2009.  
=> Click Here NOW If You Want to QUICKLY Learn How To Put These Strategies to Work, Working Directly With Me *

The other factor you want to take into account is the rep that is involved. That means you.  
If you are someone that is entrepreneurial, business-minded and has had success in your life then you’re probably not going to have trouble recruiting people into your opportunity.  

In many cases, people are going to listen to what you have to say because of who you are.  There will be automatic credibility for the opportunity because you are involved.  Often times these types of people possess what I call “personal power”, where a lot of times people will sign up into a business just to get an opportunity to work with that person.    

On the other hand, if you are someone that is NOT very entrepreneurial or what most would consider “business-minded”, then maybe you would be better served leading with the product.  
If it’s not natural for you to be talking about business or “opportunities” with the people you know then use your product as a way to introduce people to your company.  

People love to buy stuff and try new products so use that to your advantage.  

Allow them to have a positive experience using the product and then your chances of getting them interested in the opportunity will increase dramatically.  Worst case, you’ve gotten a happy and satisfied customer that will help you grow your business over time.  
The final thing I want to address is those of you that have been in multiple network marketing programs before.  

Maybe you’ve already “burnt out” your warm market list.  You’ve contacted them over and over again about other things you’ve done in the past.  Possibly some of them have even joined you and didn’t have great experiences.  

In my opinion if that is you, then you should absolutely lead with the product. You don’t want to raise resistance right away in a prospect by bringing “another opportunity” to them.  Introduce them to a product first, especially if it’s a great product that they could really use.  Remember, people love to consume new products, people love to buy stuff.   

Leverage that and without ANY MENTION whatsoever of your opportunity (resist the urge no matter what!), get them to try your product.  If you can get them to fall in love with the product and see the benefits of using it – it’s going to be a lot easier to then share the opportunity with them down the road.  

Make sure you have both approaches ready in your “toolbelt” and take out whichever one you think is most appropriate for the situation you encounter. 
=> Click Here NOW If You Want to QUICKLY Learn How To Put These Strategies to Work, Working Directly With Me *

Be sure to teach both product and opportunity approaches to your team, understanding that there isn’t a “one size fits all” approach when it comes to prospecting and recruiting.  

Did you find this training helpful?  

Additional Resources:

"How to Avoid Getting Overwhelmed When Starting An Online Business"

"Attraction Marketing | How to BUILD YOUR HOME BUSINESS Using ATTRACTION MARKETING"

"How to Make Money Blogging"

If so, leave me a comment below and feel free to share it with anyone else you think it could help! 
* Click Here NOW If You Want to QUICKLY Learn How To Put These Strategies to Work, Working Directly With Me *

To YOUR Success,

Warren Little

PS - Have questions, Inbox me on Facebook

PPS: If You Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is the FREE Course you Should Get –Network Marketing Training Course

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads...

Claim Your FREE Internet Recruiting Bootcamp...

CLICK HERE FOR INSTANT ACCESS

Prosperity Central Review - Network Marketing, Direct Selling Lead Management Solution

So here's the scenario: You are a Network Marketer or Direct Seller looking for the best way to generate high quality on-line leads.

With almost 1 million visitors per year, your Home Based Business Solutions Founder, feels comfortable to give sound Professional advice.

There are 3 questions that you have to get answers to:

• What is the best on-line lead generation strategy?
• What is the best on-line lead generation software?
• How do you drive traffic to your on-line website?

Basically you have 5 options for On-line Lead generation:

1. Use your Facebook or Twitter account. The benefits: No costs and already in place for most people, but great results are not that easy to get.
2. Use your company distributor replicated website. Many companies do not give you such a website (with web analytics, auto responders ect.), and if you get one you are rarely in control. Make sure to read "Why Your Network Marketing Company Website Makes You NO Money"
3. Buy on-line leads. Easy, however costly. ($2 – $4 per lead)
4. Setup your own website and drive traffic to it. Benefit: You are 100% in control, however you need technical assistance for implementing hosting, the CMS platform (WordPress – Joomla ect.), the auto responder (Getresponse / Aweber ect) and through article or video marketing you need to drive traffic to your site. Initial costs: $100 – $500+ and monthly costs $10 – $50.
5. Go for an all-in-one lead generation solution.

In our opinion the best way to generate on-line leads fast is to utilize an all-in-one-capture website and contact management solution. The system is duplicatable, with no technical knowledge required and it is extremely cost effective.

For the majority of Direct Sellers looking for a turnkey solution Prosperity Central offers the most professional and user-friendly solution I have reviewed. And in addition to that, Prosperity Central is a lead capture, presentation and contact management solution (and extremely customizable) that can be used to market any company, product or opportunity.

Prosperity Central is provided by Networx Online, which was founded by John and Paul Rydell in 2002. Networx Online’s senior management team has industry leading experience in software development, internet marketing, direct sales, network marketing and telecommunications.

Other such providers push their affiliate businesses, creating for Direct Sellers a “Business in a Business”. This is somewhat unpopular with many leaders and users as it distracts people from focusing on their primary business.  

The creators of Prosperity Central chose a different path as their system’s primary focus is to assist direct sellers in managing and growing their primary business.

The Prosperity Central Solution offers you:

• Ultimate flexibility& user-friendliness
• State-of-the-art universal video presentations
• Universal lead capture pages (landing pages / splash pages)
• Universal industry videos
• On-line & off-line flyers, banners and follow-up email campaigns
• Marketing, advertising and conversion tools
• Redirects to any external website (What I use)

Plus, you can seamlessly integrate some of your own custom content and effortlessly share it with your entire organization – using their unique Team Leader Functionality.  (This is a sweet feature!)

One of the best parts is that you can test it all for free.  I have personally tested the software and I am extremely excited and impressed with this system.  Within 15 minutes, I mastered it and my marketing system was up and running.  I shared my capture page as a test on my Facebook account.

Outstanding Results

 By sharing my test capture page on my Facebook account I was able to generate the following results in less than 24 hours:

• 350+ visitors, and 38 people signed up. Outstanding results!

This (test) capture page which I use to drive traffic to my personal website can be found here.

How do you drive traffic to your new capture website and why?

Because without traffic to your website and marketing funnel…nothing happens. Without traffic, you’ll generate no leads. Without leads, you’ll generate no signups and earn no money.  Leads are the name of the game in this industry…and traffic is absolutely necessary to start the lead flow and grow your sales funnel. 

However, its far better to get 5 great leads (prospects) than to realize 500 “bad or unqualified leads”.  

Quality matters!

A few suggestions:

• Share great generic Direct Selling content on your facebook and Twitter account and put your new website address in.
• Ask your warm market for advice about the "looks and feels" 
• Use your email program to introduce your new website.
• Place your web site address on all your printed literature.
• Business cards.
• Brochures, flyers.
• Newsletters.
• Letterhead.
• E-mail signature, ads.
• Network locally to bring people to your site.
• Participate in online forums as an expert. You get to "quietly" promote your business in your three or four line signature.

==================================================================================

Additional Resources:

"How to Avoid Getting Overwhelmed When Starting An Online Business"

"Attraction Marketing | How to BUILD YOUR HOME BUSINESS Using ATTRACTION MARKETING"

"How to Make Money Blogging"

==============================================================

The Prosperity Central website can be found here

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

* Click Here If You Want to Work Directly With Me *

Warren Little

PS - Have questions, Inbox me on Facebook

PPS: If You Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is the FREE Course you Should Get –Network Marketing Training Course

Connect with me on Facebook

Like My Fan Page on Facebook

Subscribe to my Youtube channel

Add me to your circle on Google+

And

Connect with me on LinkedIn

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads...

Claim Your FREE Internet Recruiting Bootcamp...

CLICK HERE FOR INSTANT ACCESS

DON’T MAKE YOUR PROSPECT FEEL DUMB!

=====>PLEASE SHARE ON FACEBOOK, GOOGLE +, & TWITTER<=====

Making your prospect feel dumb is probably the most counterproductive thing you could do when trying to share your business. Yet so many people do it without knowing they do it Online & off.

Make sure to grab your $397 worth of FREE Gifts by enrolling  for our Training Newsletter

==============================================================

Additional Resources:

"How to Avoid Getting Overwhelmed When Starting An Online Business"

"Attraction Marketing | How to BUILD YOUR HOME BUSINESS Using ATTRACTION MARKETING"

"How to Build a Money-Making Home-Based Business Online"

==============================================================

Communicating at the Prospect’s Level is VERY important and is this blog’s topic.

The Benefit of Leveling with a Prospect

When you communicate at the prospect’s level they “get” you. They feel the two of you are on the same “wavelength.” 

Don’t communicate at the prospect’s level, and they will feel dumb and that they can’t do it. They also feel very “different” than you. 

Have you ever sat around people speaking a different language? You felt alienated – and you were.

Are You Esoteric?

If you use esoteric terms (the word esoteric means: intended for or understood by only a particular group) that your prospect doesn’t know, then you’re going to have partial or no communication. What does that mean?

Partial Communication

This is when parts of what you say are understood by the prospect and parts are NOT understood. So, they only understood a part of what you said. An example could be that you say breakaway compensation plan. They only understand compensation plan so they know it has something to do with making money but it’s not clear to them exactly what you mean. That’s partial communication.

No Communication

This when you say something and the prospect has no idea what you’re talking about. You say phytochemical (means: nutrients in plants that have health-promoting properties) and they think “dog chemicals.” You might think I’m exaggerating, but I’m not!

I’ve surveyed people about what they think the term “network marketing” means. Six out of 10 (60%) think it’s something to do with selling networking equipment, as in computer networking! That’s NO communication.

How to Communicate on the Prospect’s Level

You must communicate only with words that are in your prospect’s vocabulary. If you really think about it, a dictionary merely describes an unknown word with words already in a person’s vocabulary. That’s the reason there are different levels of dictionaries – children’s dictionary, collegiate dictionary, medical dictionary, and so forth.

What does the word vocabulary even mean? One definition is: All the words of a language.That would be good if everyone knew all words and all their definitions, but they don’t. The second definition of the word vocabulary is: The sum of words used by, understood by, or at the command of a particular person. That’s a much better definition for what we’re discussing here.

So where did you get your current vocabulary? You got it from things you’ve heard or things you’ve read. It does you no good to create your own words because no one knows what they mean except you. 

That’s like if you had the only fax machine in the world – who could you send a fax to?

Vocabulary Doesn’t Cut It

Contrary to what your English professor told you, you do NOT become a great communicator because you have a large vocabulary alone. It’s part of it, but not the whole package. 

A larger vocabulary allows you to communicate to a larger audience – meaning you have more in common with a greater number of people. It gives you diversity.

Let’s suppose you knew the entire English vocabulary. You could then carry on a conversation with anyone on any subject. Until you ran into someone who spoke Spanish. Then, you have no communication again. You learn all the words of the Spanish language, and then you could communicate to anyone in Spanish on any subject also.

You Aren’t Born with Good Communication

What point am I trying to make here? Two points actually. One is I’m driving home your understanding that good communication is not something one is born with. Every person had to learn the definition of all the words in their vocabulary. And the other point I’m making here is that you can communicate with people only to the degree that you know and use THE SAME vocabulary they do. If you knew all the words of a language, its value would only be known by the one other fellow who knew all the words.

Most of the time you will never use more than about 10% of the vocabulary because that’s what most people know. And for you to be a good communicator you must, I repeat, you must only use words that the person you’re communicating with knows.

Otherwise, that person will walk away from you or hang up the phone on you or fail the class that you’re teaching or quit network marketing! And don’t think for a second that people will say they don’t know something – even if you ask them if they understand. 

This is something that our society has taught us is wrong to do. It’s the craziest thing I’ve ever observed.

A person not knowing something will pretend to know something so they don’t seem dumb, but they are dumb on that word or subject and will forever stay that way because they would rather appear smart and be dumb, than be smart by asking, “What does that mean?” 

So, don’t use words people don’t know. If you need to use a new word, only use words to define that new word that your prospect already knows. And please, please, please when you hear something you don’t understand – ask what it means. 

Want more tips on getting to your prospect’s level in communication both online & offline? 

Then check out Elite Marketing Pro.

The choice is yours.
Warren Little

PS - Have questions, Inbox me on Facebook

PPS: If You Don’t have a Team, Haven’t Recruited Anyone (or less than 10 people), This is the FREE Course you Should Get –Network Marketing Training Course

Connect with me on Facebook

 

Like My Fan Page on Facebook

Subscribe to my Youtube channel

Add me to your circle on Google+

And

Connect with me on LinkedIn

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads...

Claim Your FREE Internet Recruiting Bootcamp...

CLICK HERE FOR INSTANT ACCESS